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Team

The Greening of Streaming is supported by a Volunteer Secretariat of independent consultants and industry experts. Led by Executive Director Ben Schwarz, the Secretariat is a dedicated team driving our initiatives forward. Each member is a recognized thought leader, contributing unique insights to our organization and bringing their diverse expertise to support our mission.

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Ben Schwarz

Ben has been consulting across the Internet, OTT, Media, and Broadcast industries for many years.

He is the president of Greening of Streaming and supports multiple Working Groups.

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Barbara Lange

Formerly Executive Director of SMPTE, and leading industry consultant with a focus on sustainability, Barbara is also our Working Group 3 lead, overseeing best practice and is point of contact for  members in the Americas.

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Tim Siglin 

Tim co-authored the original 'Greening of Streaming' article with Dom several years ago. He founded Help Me Stream Research Foundation, a charity that helps introduce first-world streaming into emerging economies by repackaging older technologies alongside current best practices in power consumption and sustainability.

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Rudolf van der Berg

A partner at Stratix Consulting in Hilversum, the Netherlands, Rudolf has 20+ years of experience in Internet, telecom, data centres, spectrum, standardisation, and has analysed the impact of data centres and telecom networks on regional economies and their energy and water use. He is the GoS Chief Data Officer.

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John Behan

John is a software engineer with 25+ years in the tech industry, driven to minimise the environmental impact of software. He's actively involved in the Green Software movement and works with Greening of Streaming to understand power consumption of mobile devices.

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Dom Robinson 

Dom has nearly 30 years of experience working with streaming and content delivery networks.

He is the founder of Greening of Streaming, the chief strategy officer, and leads Working Group 1.

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Simon Jones

Simon brings 30+ years of expertise in Internet Television, spanning from early Video-on-Demand trials to UHD-HDR sports streaming. A SMPTE Fellow with a PhD from the University of Essex, he has contributed extensively to ITU-T, DVB, and DTG industry forums. Simon leads the LESS accord Distribution Model Shifting project and Working Group 4.

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Mark Butcher

Mark has more than 25 years working in enterprise IT and is the founder of Posetiv Cloud, with a core focus on reducing digital emissions across all areas of IT – from data centres, networks, infrastructure to cloud and software development.

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Paul Martin

Paul’s career has spanned semiconductors, broadband, broadcast, and streaming industries.  He has published over 60 thought-leadership articles as OTT Editor at The Broadcast Bridge about the transition to a streaming-first media industry, including streaming’s drive for sustainability. Paul helps GoS with membership growth.

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Veronika Marfina

Veronika is a strategic consultant with 15 years of experience, specializing in sustainable and circular business innovation. She drives Greening of Streaming's brand strategy, communications, and membership engagement initiatives.

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