LAS VEGAS — Greening of Streaming announced today that it is a ‘LEADERSHIP’ winner in the 2023 NAB Show Excellence in Sustainability Awards. Supported by Amazon Web Services (AWS), this newly launched awards program recognizes individuals, organizations, and products/services for outstanding innovations in media technology that promote conservation and reusability of natural resources while fostering economic and social development.
Greening of Streaming is an industry body that comprises many of the most significant operators, service providers, and technology vendors in the streaming industry. It acts to improve energy efficiency and sustainability efforts relating to streaming services architecture and design, promoting power as an equally important design consideration to price and performance in system development.
With significant international traction and many active working groups spanning all aspects of the streaming workflow, Greening of Streaming is practical and pioneering. It is not an accreditation or offsetting group: It is focussed on real world engineering improvements to streaming systems. Neither is it a standards development organization (SDO). It is a user group (UG) that seeks to work with SDOs to encourage consideration of energy efficiency as a ‘first class’ key performance indicator (KPI) in the development of technical standards that relate to streaming.
The Low Energy Sustainable Streaming (LESS) Accord is a movement that Greening of Streaming is driving across the industry, inviting participation from diverse stakeholders in the development of streaming.
NAB Show Excellence in Sustainability Award Winners were selected by a panel of sustainability experts in one category each for The Sustainability Champion Award, The Sustainability in Leadership Award, and The Sustainability in Product or Service Award. The awards were announced in a live ceremony at NAB Show on April 16.
“The NAB Show is one of the most influential organizations in the industry. For Greening of Streaming, the 2023 NAB Show Excellence in Sustainability award is a huge compliment! As we are trying to encourage streaming engineers to think hard about energy efficiency, in the hope we can significantly reduce both costs and environmental impacts of streaming at scale, the acknowledgment from NAB is going to help us to reach out to the sector with greater confidence!” said Dom Robinson, Founder of Greening of Streaming.
“On a personal note I feel it is well deserved recognition for the incredible work that our members collaborate and contribute resource and time on, in a collective attempt to ensure that industry growth is sustainable, and we can avoid inadvertent green washing.”
“The 2023 NAB Show Excellence in Sustainability Awards honor leaders who have influenced their teams to achieve a more sustainable pathway, organizations that have launched or completed sustainability initiatives, and products or services that significantly improve sustainability or provide sustainable market alternatives,” said NAB Executive Vice President of Global Connections and Events Chris Brown. “We congratulate Greening of Streaming on this award in recognition of Leadership and for helping the content industry meet the critical environmental challenges of today and tomorrow.”
“Embedding sustainability within an organization’s strategy is not only good for the planet, it is good for business,” said Barbara Lange, principal and CEO of Kibo121 and also the program manager for the awards. “Sustainability embraces environmental impacts, as well as giving back to the communities in which we work and live. I am delighted to see the many organizations who submitted applications for these awards and look forward to seeing even more in the coming years.”
About Greening of Streaming
Greening of Streaming is a members association formed from technology providers and service operators, broadcasters and online publishers who are collectively seeking to ensure that the industry evolves with energy efficiency and sustainably as a key architectural consideration. More information is available at www.GreeningofStreaming.org
About NAB Show
NAB Show, held April 15-19, 2023, in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media, and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. More information is available at www.nabshow.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. More information is available at www.nab.org.
